Digital Business
IPC is exploring opportunities for posts to create customer value through digital business
Although some postal operators have been operating in the digital space successfully over a number of years, many posts have long seen digitisation as a threat to their core business.Today posts are considering how they can proactively act to take advantage of the opportunities digital business can offer the industry, as well as examining some of the prospects for collaborative innovation that could allow posts to play a significant role in the digital space.
The key challenge of a digital strategy for the posts is to maintain their core business while they are developing in new markets. Shrinking mail volumes, changes in technology and consumer behaviour, and a broad competitive landscape with competition not only from other operators but from the elecommunication, banking, insurance, internet and other such sectors means that the landscape is fundamentally shifting, and the development of digital services could help address the shrinkage of overall postal business.
Senior Executive Forums 2011
IPC has held three Senior Executive Forums on Digital Business for postal executives with strategic responsibility for postal electronic services.
At these forums, executives can share and learn from each other and from leading academics.
The IPC Annual Conference 2011
Digital Business: Opportunities to Create Value was held on 27 May 2011 at the Cavalieri Hotel in Rome, Italy and focused on innovation in digital business in response to changing consumer behaviour and technology advances.
At this event, IPC announced its commitment to work with the Massachusetts Institute of Technology (MIT) Center for Digital Business to carry out research projects and the publication of a white paper on the role of postal operators in the provision of digital business platforms in the coming year.