IPC Senior Executive Forums on Direct Mail 2010
IPC Senior Executive Forums are exclusive events in which top postal executives have an international forum to meet, share viewpoints, and exchange opinions. The objective is to gain strategic insights from a peer group of experts.
IPC Senior Executive Forum on Direct Mail, Brussels, June 2010
Key discussions were the understanding of the impact of growth in electronic communications, exploration of the scope for cross-media campaigns and opportunities for direct mail. Prior to this forum, IPC commissioned research at the end of 2009 in four European countries (Spain, Italy, Belgium and the Netherlands) with a selection of the top 100 advertisers in each market, together with specialist direct marketing agencies and media.
The forum also featured presentations from Emakina, a leading European digital full service agency and from Beirsdorf on how direct mail was successfully being used as a complementary element of their web-based communication strategy.
Available to IPC members are a summary of the proceedings, the forum's presentations, debate and conclusions, the action points agreed and the strategic challenges to be resolved: