Direct Marketing
What's New in Direct Marketing?
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New best practice case studies now available for download - some of the large brand names you'll recognise: Nissan, McDonalds and Unilever .
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Compare direct marketing services offered by postal operators with the
Cross-Media Information Database
- benchmark your service offering with that of other posts (IPC members only)
Recent Events: Senior Executive Forum on Postal Media Services
IPC hosted a SEF on Media Services and the Consumer in 2020 on 20 & 21 September in Brussels which explored the impact of technology and innovations in direct marketing and the effect these are having on postal media services. More
Cross-Media Information Database
Learn from your peers in the postal industry by using the IPC's Cross-Media Information Database. This detailed benchmarking analysis of existing cross-media postal services provides insights into what posts are offering their customers. More
Postal Case Study Library
IPC has collected a selection of more than 400 direct mail case studies from IPC members. This easy to use, centralised collection groups the member direct mail campaigns by postal operator and by industry sector so you can quickly see what your peers are doing in this ever-evolving medium. More
Best Practice Case Studies
Companies are using direct marketing strategies in new and innovative ways, combining direct mail with other media channels or using it on its own. See examples of what IPC considers to be Best Practice from across industry types and media channels. More