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Direct Marketing Publications

Here are the latest IPC reports and publications on Direct Mail.

IPC Strategic Insights are in-depth looks at issues relevant to the postal industry.  

   

IPC Direct Marketing Reports

• IPC Direct Marketing Intelligence 2008 Report - A comparative and comprehensive view of direct marketing across seven countries in Europe and North America. (May 2008) 
• IPC Direct Marketing Intelligence

IPC Strategic Insights - Direct Marketing

• Harnessing the Value of Digital Media - This issue of Strategic Insights looks at the marketing domains covered by social media marketing and mobile marketing, defines the concepts and focuses on what’s new in both worlds. (July 2010)

See the full list of IPC Strategic Insights here. 

IPC Member Direct Marketing Reports

• Bpost Mail Preference Survey 2011 Bpost ran a consumer survey representative of the Belgian population aged 15 and older in December 2010.