Cross-Media Information Database
IPC's Cross-Media Information Database helps postal marketing professionals benchmark the developments in cross-media marketing services and expertise in the postal industry - an area becoming increasingly important as advertisers adopt cross-media strategies to communicate with consumers and businesses in more relevant ways.
IPC has investigated the services our members are offering, looking at the specifications of each and then grouping them in useful categories to help our members see how their peers are meeting their customers' needs.
The database's direct marketing services have been categorised as follows:
| * Cross-media products |
* Integration of DM with e-commerce |
| * Permission-based services |
* Smartphone apps |
| * E-mail marketing |
* Data services / Database management |
| * SMS marketing |
* Direct mail ROI calculation |
| * Call-center marketing |
* Case studies |
| * Sample boxes |
* Consultancy services |
| * Hybrid direct mail |
* Awards programmes |
| * Online direct mail creation |
* Educational programmes |
Download the Cross-Media Information Database (Excel)
Last update: 13/07/2011