IPC DMI 2008 Documentation
IPC DMI 2008 Report and Benchmarking Presentation
The IPC Direct Marketing Intelligence (IPC DMI) 2008 Benchmarking Report provides a comparative and comprehensive analysis of direct marketing media in six European countries and the US.
IPC DMI 2008 Online Analysis Tool
An online tool which facilitates further analysis of research data has also been developed. Please read the manual below to learn how to set-up specific queries and interrogation of data. A specific log-in and password are required in order to access the link below:
IPC DMI 2008 Country Reports
Country reports include in-depth analysis of marketing and communication expenditure, usage and perceptions of direct marketing media.
IPC DMI 2008 Press Kit
In order to facilitate communication relating to IPC DMI 2008, we have prepared a comprehensive press kit for use by members.