Recent changes to customs arrangements in different regions of the world (ICS2, STOP Act, removal of VAT de minimis) had an impact on postal traffic but also on customers. Moreover, the COVID-19 pandemic had a strong and lasting impact on society and postal operations. How do posts communicate to customers in times of crisis and significant changes? What is the impact of these changes on the image of posts?
To spur the debate, our guest speaker will be a postal journalist who will share views on how the postal sector is perceived in a changing environment. Posts will also be invited to share their experiences with dealing with recent important changes or crises and how it impacted their brand image.
IPC Head of Communication