How is mail disrupting digital advertising?
Royal Mail’s campaign to promote and add relevancy to the mail advertising channel – called Mailmen – received much praise from the UK marketing community: the campaign was shortlisted for 2015 B2B Marketing Awards in no less than four categories. Royal Mail is continuously updating the campaign with new content. One of the latest articles presented as part of this campaign comes from Ben Hammersley, a former Deputy Editor of WIRED, who shared why mail is as important as digital in marketing. Below, we present the key excerpts from the article.