This forum will provide postal operators with knowledge and a better understanding of how to defend and grow advertising and transactional mail within the postal network.
This forum in Brussels will provide postal operators with knowledge and a better understanding of how to defend and grow advertising and transactional mail within the postal network. It will explore how postal operators, subsidiaries and external companies are using big data to drive domestic multi-channel direct marketing campaigns. In particular, how the mining of customer data from sources such as purchase history and social media can be used to improve the return on investment of campaigns, and the fundamental importance of consumer-centric communications in an omni-channel world.
This forum will also include presentations by external speakers from leading media agencies, e-retailers and associations.