Articles

This section includes studies, articles and interviews on direct mail marketing from across the world.


mill2

Marketing to millennials

Millennials spend more time on the Internet and use mobile devices more than any other generation, however, they appreciate and value offline channels.

science of touch

The neuroscience of touch

Touch is the only sense that puts you in direct contact with your subject. In this video from Sappi, Dr. David Eagleman explains how essential the sense of touch is in modern communication.

Media predictions for 2016

The push towards cross- and omni-channel marketing increases every year. In particular, there are several major trends emerging in 2016 for direct mail and other channels.

inno

Innovations in print

Great innovations in print do not have to be prohibitively expensive and reserved for the top-level advertisers. Our examples show that the biggest factor impeding advertisers’ speed of innovation is simply their creativity.

mail

Mail which rocks the mailbox – webinar summary

In May 2014, Canada Post hosted a webinar on direct mail best practice called ‘Rock the mailbox’ with Trish Witkowski from Foldfactory as the guest speaker. The main topics covered were direct mail planning from strategy through format choice to analysis and some best-in-class best practice examples and inspiration.
anpost

An Post’s Smart Marketing Awards 2015

In its ninth year, An Post’s Smart Marketing Awards again showcased and celebrated all that is smart about the Irish marketing industry along with the power of customer connection and the incredible results that can be achieved.