Case studies

Get inspiration from the best integrated direct marketing case studies from around the world and across industries.

ECHO 2016 case studies

ECHO honours the world’s best marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. ECHO - winning campaigns have the power to change business. Browse the ECHO 2016 winning case studies featuring direct mail here.

kit

Kit Kat Japan used direct mail in tandem with technology

In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win". Kit Kat wanted school children sitting their exams to know that while they were dealing with anxiety and pressure, they did not have to feel completely alone. Another key challenge was to put Kit Kat’s brand top of mind.

echo 2015

ECHO 2015 case studies

ECHO honours the world’s best marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. ECHO- winning campaigns have the power to change business. Browse the ECHO 2015 winning case studies featuring direct mail here.

vs3

Australia Post Video Stamp case study

Challenge: to drive people into Australia Post outlets and encourage them to send their own presents using Express Post, rather than ordering gifts online and keep the Australia Post brand relevant.

rolls

Case study Rolls-Royce

Challenge: The Spirit of Ecstasy, the symbol of Rolls-Royce motor cars was 100 years old in 2011. Rolls-Royce wanted to mark the occasion and attract a new generation of wealthy prospects who considered the brand as ‘too last century’.
seb

Case study SEB Kort

Challenge: During the spring and early summer 2011, SEB Kort wanted to test whether their customers were familiar with QR-codes and if they were willing to scan them.
TDC

Case study TDC Erhverv

Challenge: To elicit higher than average response rates from direct mail in an over communicated telecommunications market.
aeldre

Case study AEldreSagen

Challenge: To check what impression a new and creative design on the printed invoice would have on their members as well as testing the relevancy of printed invoices.