As opposed to a traditional doorstep delivery, customers can determine where and when to collect their purchases by choosing from a full range of locations either provided at the e-retailer’s website – at Point Of Purchase (POP) – or by the destination post via e-notification – at a Point In the Pipeline (PIP).
How the process works
- The consumer starts ordering goods online.
- The consumer chooses his/her favourite delivery location or pick-up point: delivery to retail point, post office, electronic postal locker or a defined address. This process is supported by the IPC Translation Engine.
- The consumer receives a ready for delivery notification: via email or SMS. Some posts allow the e-buyer to change or select the delivery method at this stage (PIP).
- The consumer picks-up the parcel. If the parcel is not picked up within a define period, a reminder is sent him/her automatically. After a specified additional period, the parcel is sent back to the e-retailer.
To support posts with the implementation of the Delivery Choice solution, IPC developed the Translation Engine (TE), a tool that facilitates access to delivery location data in multiple countries. The tool enables XML requests for delivery points and redirects these requests to the correct data source. The data source can be either a remote web service owned by the inbound post or an internal database hosted at IPC referred to as the Translation Engine Light (TE Light).
There are currently 13 posts integrated in the Translation Engine.
Benefits of the Delivery Choice solution
IPC’s Delivery Choice solution brings benefits for postal operators, e-retailers and consumers alike. It offers postal operators an e-commerce solution which allows them to attract new business and be competitive on the e-commerce market. It brings more flexibility and choice for e-retailers, who can use it as a marketing tool to attract and retain more consumers. Finally, end-consumers benefit the most: it offers them the possibility to choose the pick-up point which is the most convenient and adapted to their living style. This may include retail points, pack stations, post office, etc., whether in urban or in rural areas.