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The Physically Irresitible report by Royal Mail Market Reach is a great example of an inspiration e-book on the mail medium as a whole – it’s packed with case studies, expert advice and research results.
This infographic, based on research commissioned by An Post, looks into the attitudes of Irish Generation Z shoppers towards loyalty programmes. In this analysis, Gen Z refers to adults born between 1996 and 1999.
Balmétrie is a study conducted by MEDIAPOST annually since 2011, to better measure French letter box communication. In the study’s fifth edition, French consumers were asked about their experiences with letter box communication.
The study “Creating connections that matter: How Australians want to hear from brands” conducted in July 2013 investigated how useful people found various communication channels across 45 different real-life scenarios.
This paper provides an overview of ten US mail innovations that range from commonly used and well-known tools to some that are still emerging.
As US Digital Natives move into their peak earning years, they become the nation’s most dominant consumer group. This study looks to understand their unique communications expectations and needs.
The Quarterly Business Review is published by the Direct Marketing Association (DMA), with research and analysis provided by Winterberry Group. Its conclusions are based on results from an online survey of DMA members, deployed in January 2016.
The IPC Direct Mail Guide provides an industry-wide overview of mail advertising, its advantages and ways to leverage it for best results. The publication was created in collaboration with IPC members and is publically available.
This study aimed at enabling advertisers and agencies to assess the impact of direct mail campaigns and providing a reliable reference and a recognised measurement system for the mailbox
To understand what customers think about the different communication channels, Royal Mail’s Market Reach conducted extensive research on how mail and email work together today.
Advertising Mail Innovations – a report by the Office of Inspector General of the USPS - explores three opportunities to fuse digital technologies and capabilities with advertising mail: enabling data-driven mailing through reactive mail, developing a postal platform for mobile couponing, a
Behind the mind: How the brain reacts to printed and digital communication – commissioned by PostNord and conducted by Ipsos and Neurons Inc. Using neuroscientific methods, the study measured how the brain actually respond to different types of communication.
Direct mail has long been one of the best ways to drive action because it’s physical and data-driven. Canada Post's recent research paper confirms that.
This report is based on a study which provides a neuromarketing perspective on how direct mail works with digital advertising in integrated campaigns to optimise consumer attention, emotional engagement and brand recall.
The more knowledgeable and successful clients are with a particular media channel the better – both for their business as well as for the long-term profitability of the media owner. This is why Austria Post invested in preparing a complete info package regarding direct marketing.
Canada Post investigated the the relative effectiveness of physical (direct mail) and digital (email, display) advertising media by way of their impacts on the consumer’s brain
Canada Post investigated the marketing channels that cut through the noise best.
Royal Mail MarketReach conducted online surveys with customers and donors in seven key market sectors in the UK.
Mail triggers sales with 23% of readers according to recent survey by bpost.
Tim Skelly, Director of Product Innovation and Business Development at Canada Post, shares insights about Canada Post’s innovative solution for SMEs, Precision Targeter, a direct marketing web portal with advanced targeting options in an interview with IPC.
IPC presents an article by a print folding specialist from the US, Trish Witkowski. Trish shares innovative mailing ideas and explains why they make a difference.
This study by Amárach Research delved into customer loyalty and it proved that consumers, both young and old, want to have something tangible in their hands from the company and appreciate the direct mail channel more than others.