IPC cross-border e-commerce shopper survey 2016

The IPC cross-border e-commerce shopper survey looks into the delivery preferences and experiences of frequent cross-border online shoppers. The research was undertaken with 24,331 respondents across 26 countries in 17 languages in September - October 2016.

The IPC cross-border e-commerce shopper survey 2016 aims to provide a comprehensive analysis of the trends and drivers shaping cross-border e-commerce from the perspective of online consumers. The study focuses exclusively on online cross-border shopping for goods requiring physical delivery. The full report, as well as the country-specific reports are available to participating member posts only. IPC has also produced a publicly available version with the key findings of the survey.

Topics covered by the research include:

  • Online shopping preferences (e.g. preferred device, preferred delivery location, etc.)
  • Delivery and tracking expectations (e.g. expected speed of delivery from particular regions, relative importance of tracking at various stages)
  • Delivery cost (e.g. measuring willingness to pay for additional delivery options)
  • Most recent cross-border e-commerce experience (an in-depth overview of most recent experience, including details of the product purchased, the delivery experience, etc.)
  • Socio-demographics

The research was conducted with an online sample reflective of age and gender for each of the following countries: Austria, Australia, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Iceland, the Netherlands, New Zealand, Norway, Portugal, Spain, Slovenia, Sweden, Switzerland, the United Kingdom, and the United States. 

IPC conducted this research in conjunction with Qualtrics, the world’s leading insight technology provider with over 7,000 clients worldwide and used by 99 of the top 100 business schools. All respondents were recruited from the Qualtrics professional panel database in each country and the demographics are included within this report.

Access to the research findings is restricted to IPC members. To access the reports, please log in to our extranet via the 'Login' box in the top-right corner of this page. If you do not have an account yet, please register here. Should you have any issues logging into your account, registering or accessing the documents, please contact us at info@ipc.be.

The publicly available report provides an overview of the survey's findings. The video below also gives a quick overview of some of the most striking findings to come out of the research.