Type of campaign - acquisition
Channel - unaddressed mail
Country - UK
Sector - Services
Client - Maids & More

Highlights:

  • 13,000 addresses were targeted in the local area and the cost, including printing, was around £1,100 (€1,276).
  • They initially recruited seven new customers, each with an average yearly value of £3,500, meaning the campaign generated a Return on Investment (ROI) of over 22 :1.

 

Source: https://www.marketreach.co.uk/case-studies/maids-and-more