IE – iClothing and An Post partner #clothing&accessories #programmatic #ecommerce
iClothing is one of the fastest growing online fashion retailers in Ireland. In early 2021, they worked closely with An Post on a programmatic direct mail campaign and recorded a 70% average click-through rate.
UK – Swoon partners with Mailbird #home&garden
UK – Land Rover sends out interactive mailing #automotive
UK – Sky customers return after mailing #lapsedcustomers #entertainment
BE – Torfs tests email and direct mail mix #footwear #loyalty #testing
In this campaign for local shoe retailer, TORFS, direct mail and email were tested against plain email campaign. Each euro invested brought in turnover of 6.1 euros.
BE – TUI uses small postcard for great results #travelagency #testing
Test group: 51,000 customers received a postcard on the “sun” theme. This Direct Mail was the only tangible medium in a mix of radio, television and digital. Additional turnover of €780,000, an increase of 14% compared to the control group.
BE – Telenet #entertainment #testing
With the goal of convincing Flemish families with children to watch Play, a channel dedicated to series and films for adults and children for free, until the next school holidays a test group and control group campaigns were established. The spring action brought the best ROI - for every euro invested in the DM, 3.62 euros were collected.
FR – Skoda puts creativity in its mail campaign #automotive #creative
Skoda’s recent advertising mail performed very well, with an open rate of 92%, 7 points above the average recorded for the automotive sector as a whole. More than 70% of the recipients said they were willing to go to the dealership.