IE – iClothing and An Post partner #clothing&accessories #programmatic #ecommerce

iClothing is one of the fastest growing online fashion retailers in Ireland. In early 2021, they worked closely with An Post on a programmatic direct mail campaign and recorded a 70% average click-through rate.

LEARN MORE

UK – Swoon partners with Mailbird #home&garden

With digital acquisition costs increasing, Swoon approached Mailbird for help. Mailbird used JICMAIL data to show how mail could work for their audience. This led to an ROI payback of over 22 times.


LEARN MORE

UK – Land Rover sends out interactive mailing #automotive

 

Land Rover sold 700 incremental Range Rover Sports at a ROI of 140:1.


LEARN MORE

UK – Sky customers return after mailing #lapsedcustomers #entertainment

Sky saw a 33% increase in ex-customers returning to Sky giving the campaign a 6:1 return on investment. At 2p per piece it was Sky Winback’s least expensive mailing.


LEARN MORE

BE –  Torfs tests email and direct mail mix #footwear #loyalty #testing

In this campaign for local shoe retailer, TORFS, direct mail and email were tested against plain email campaign. Each euro invested brought in turnover of 6.1 euros.


LEARN MORE

BE – TUI uses small postcard for great results #travelagency #testing

Test group: 51,000 customers received a postcard on the “sun” theme. This Direct Mail was the only tangible medium in a mix of radio, television and digital. Additional turnover of €780,000, an increase of 14% compared to the control group.


LEARN MORE

BE – Telenet #entertainment #testing

With the goal of convincing Flemish families with children to watch Play, a channel dedicated to series and films for adults and children for free, until the next school holidays a test group and control group campaigns were established. The spring action brought the best ROI - for every euro invested in the DM, 3.62 euros were collected.


LEARN MORE

FR – Skoda puts creativity in its mail campaign #automotive #creative

Skoda’s recent advertising mail performed very well, with an open rate of 92%, 7 points above the average recorded for the automotive sector as a whole. More than 70% of the recipients said they were willing to go to the dealership.


LEARN MORE