This infographic, based on research commissioned by An Post, looks into the attitudes of Irish Generation Z shoppers towards loyalty programmes. In this analysis, Gen Z refers to adults born between 1996 and 1999.

This infographic, based on research commissioned by An Post, looks into the attitudes of Irish Generation Z shoppers towards loyalty programmes. In this analysis, Gen Z refers to adults born between 1996 and 1999.

Gen Z shoppers are less likely (70%) than the national profile (85%) to be members of a loyalty programme. Gen Z women are more likely (82%) than Gen Z men (50%) to have loyalty cards. Brand loyalty is relatively low for Gen Z shoppers: they rate brand reputation and convenience over having shopped at a certain shop before.

 

Source: An Post