Cross-border sales accounted for an estimated 10-15% of total ecommerce sales in Russia, as many consumers find the product selection and prices to be better abroad. Additionally, a history of fraud by domestic sellers gives recognised and reliable foreign brands a leg up in capturing consumer trust and wallet.

Russian online consumers are highly educated and technologically savvy; their social media engagement rates exceed global averages. Personal consumption levels lead the BRIC countries, with 60% of pre-tax income spent on shopping in 2013 (the highest in Europe) – with disposable income levels supported by low housing payments, socialised healthcare and a flat personal income tax of 13%. Top selling online categories were consumer electronics, apparel & accessories, and auto parts.

Cross-border sales accounted for an estimated 10-15% of total ecommerce sales in Russia, as many consumers find the product selection and prices to be better abroad. Additionally, a history of fraud by domestic sellers gives recognised and reliable foreign brands a leg up in capturing consumer trust and wallet.

Access the report here.