The IPC Cross-border E-commerce Shopper Survey looks into the delivery preferences and experiences of frequent cross-border online shoppers.

Comprehensive analysis of e-commerce consumer trends and preferences

The IPC Cross-border E-commerce Shopper Survey 2021 provides a comprehensive analysis of the global trends and drivers shaping cross-border e-commerce from the perspective of online consumers. The aim is to inform postal operators of changing customer needs so that they can take informed decisions with regard to their international product portfolio and delivery service specifications.

The 2021 Cross-border E-commerce Shopper Survey took place in 40 countries: Argentina, Australia, Austria, Belgium, Canada, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, the UK and the USA. 


Public version available

A public version with the key findings from the 2021 survey is available.

Member-only reports with extensive analysis

  • A country-specific report containing graphs and analysis for all questions in the survey, along with comparisons to all the other participating countries
  • A report comparing each country’s results to the average along with an analysis at country level
  • Major economies of scale through centralised research commissioned, managed, analysed and reported by IPC based on common methodology and questionnaire translated into local language by the participating postal operator.

Access to the research findings is restricted to IPC members. To access the reports below, please visit this page.