The United States of America is the largest consumer market in the world, and one of the most diverse. The country is home to 316 million people across racial, ethnic and cultural makeups. While the majority of the population lives in urban areas, no matter where an American lives, he or she is never too far from a retailer, mall or outlet to satisfy an appetite to shop. Consumerism, after all, is part of Americans’ DNA. Overall, America enjoys a healthy economy, strong credit card penetration, solid transportation infrastructure and wide broadband adoption—making it a desirable country for European retailers looking to pursue cross-border e-Commerce.
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