<p>This forum provided a follow-up on the research needs identified by the first direct mail forum in 2007. </p>
<p>It highlighted further strategic issues, namely, business-to-business mail, “Do Not Mail” , volume trends, unaddressed mail, and fragmentation; and discussed the present and future environmental agenda for direct mail in the context of how a collaborative, industry approach can provide a way forward.</p>
IPC Senior Executive Forums are exclusive events in which top postal executives have an international forum to meet, share viewpoints, and exchange opinions. The objective is to gain strategic insights from a peer group of experts.
IPC Senior Executive Forum on Direct Mail, Brussels, April 2008
This forum provided a follow-up on the research needs identified by the first direct mail forum in 2007.
It highlighted further strategic issues, namely, business-to-business mail, “Do Not Mail” , volume trends, unaddressed mail, and fragmentation; and discussed the present and future environmental agenda for direct mail in the context of how a collaborative, industry approach can provide a way forward.
- Executive Summary
- Feedback Analysis
- Contact List
- Key Trends and Implications for Direct Mail : Bas van Heel, principal, The Boston Consulting Group
- Realities Facing Canada Post and the Canadian Direct Marketing Industry : Laurene Cihosky, senior vice-president, direct marketing, Canada Post
- Fragmentation of Direct Marketing Budgets and Implications for Mail : Thierry Saada, director, sector marketing, Royal Mail Group
- Direct Mail - USPS Perspective : Carlton Shufflebarger, manager, direct mail, USPS
- Unaddressed Mail in Denmark and Benefits of the Letter in a Digitized Everyday Life : Susanne Rose Plum, media manager, Post Danmark
- Environment - Green Initiatives by TNT - Threat or Opportunity for Direct Mail : Sander De Bakker, manager, direct mail services, TNT Post
- Environmental Sustainability and Implications for the Postal Sector : Mark Harrison, head of markets, IPC
- IPC Direct Measurement System : Ralf Ganzenmüller, CEO, Ipsos Germany