<p style="text-align: left;">This forum focused on the increasing importance of big data and omni-channel marketing and the impact that these trends are having on direct marketing.</p>
This forum focused on the increasing importance of big data and omni-channel marketing and the impact that these trends are having on direct marketing. External speakers included PwC on the way customers interact with organisations, Young & Rubicam on the Association for Data Driven Marketing & Advertising on multichannel direct marketing, and Young & Rubicam on the digital world study and the implications for postal operators.
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