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This 4-page collection of case studies highlights successful campaigns from nonprofit, higher education, real estate, and food sectors.
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In this DMA 2021 Gold Travel and Leisure case study we learn how Cunard reignited guests' joy of sailing during challenging and uncertain times.
In this case study by Australia Post, we learn more about Specsavers' unique marketing approach in Australia.
iExit was looking to acquire new customers. Its challenge was engaging and connecting with local businesses to make them aware of the advertising opportunity.
The campaign confirmed the print mailing as a central asset in the media mix for the beverage retailer Bierothek.
Gold-winning print doordrop campaign for the Royal National Lifeboat Institution (RNLI) helped raise €1.1m in nine weeks.
Mandatory communications are often dry, difficult to understand and don't make you feel like a valued customer. The UK bank TSB was about to change that with mail.
In 2021, Denplan were seeking to deliver overall cost efficiencies across the entire organisation. This is a strory of how direct mail helped to reduce call centre demand, encouraging patients to ‘self-serve’ by going online.
The British Bank Lloyds wanted to develop a multi-channel, behavioural-led communications programme that created healthier borrowing behaviour in credit card customers. They used a mix of channels including mail.
In order to reactivate existing customers, LOTTO Hessen sent out individualised print mailings. For this, the lottery provider used the managed service of Deutsche Post.
In order to reactivate existing customers and to advertise a health subscription, this provider of health products from Germany used mail campaign for the first time. It paid off. #subscription #supplements
In early 2021, they worked closely with An Post on a programmatic direct mail campaign trial. Based on their clients' browsing history, a retargeted, personalised direct mail is then triggered and sent to them when they fall out of the sales-funnel.
How could Deutsche Bahn persuade Germans to take the train and enjoy a staycation instead of a holiday abroad? By using print ads that inspired insta-envy…
By 2018, the UK charity organisation Movember had over 5 million signups worldwide. It was vital to keep the momentum going by generating sign-ups to the 2018 campaign in the UK and increase penetration of new donors.
This case study describes how the postcard sending app MyPostcard helped generate €1M+ in net revenue for postal operators in 2018.
Continental Tyres saw an increase in average transaction values of over 40% in their retailer network through the use of Programmatic Direct Mail.
What3words wanted to tell Postmasters in ten key African markets about the simple solution they offered.
ECHO honours the world’s best marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. Browse the ECHO 2017 winning case studies with highlight on those featuring direct mail here.
The Dignity Institute - an international association located in Denmark with 30 years’ experience across 20 countries - wanted to raise awareness of what these victims had suffered and raise funds for them.
Royal Mail launches a major ad campaign for MarketReach to encourage mail marketing
Mail delivers rock & roll results for Coca-Cola
Nexans is one of the world's largest producers of cable equipment.
To officially launch their conclusions, Auckland City Mission wanted to ensure the highest attendance, including media, at their launch event.
Brick is a small US gym network, with locations in major cities like New York, Boston and LA.
Multichannel campaign with Australia sports TV channel
The “Senckenberg” is a world famous natural history museum and a research centre for biodiversity and was in need of more space.
Bpost wanted to increase its relatively small (15%) share of the Belgian unaddressed mail market through measures other than significant price reductions.
To get people to watch the video and talk about it, leading sports journalists were mailed a calendar for the weeks exactly nine months before the games. Condoms were stuck over the key dates.
The battle for bigger borders by Fuji
The Markham Stouffville Hospital Foundation works hard to gain support from its community. To ensure its requests for donations stand out, the Foundation uses Canada Post’s Addressed Admail service, a channel with high open rates and a proven record of success that makes strong direct mail appeals t
As part of its 'Go Strong' masterbrand platform for Anchor, Colenso BBDO created the Anchor X-Ray Cast. Kids uploaded their x-rays, and received a hard-wearing decal of the x-ray to stick on their casts.
IBM explains complicated technology simply by direct mail
IKEA wanted to drive some of their most valued FAMILY members to a website, where they could download a £5 voucher if they chose to opt in to email communications.
For 38 years, the delivery of the IKEA catalogue to tens of thousands of Canadian homes was a much-anticipated event. However, while people expected to get the catalogue every fall, their excitement had dwindled.
Working with BBDO Belgium, JCDecaux mailed marketing directors in March 2016. It wanted to find a way to get under their skin, so the mailshot contained deliberate errors: pictures of their brand with the wrong logo, or vice versa.
In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win".
Research and data showed that the customer journey took three months from consideration to purchase of a Land Rover.
Latcham Direct wanted a Christmas campaign sent to their current clients to thank them for using their services and welcome them into the festive period as well as showcasing a highly personalised Cross Media Campaign which would be engaging for the client.
Leo Burnett converts 66% of prospects with a creative direct mail
The Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising's greats, the late Winston Fletcher (1937 – 2012).
Direct mail promotes new restaurant location with 24% response rate
Hodd Barnes and Dickins (HBD), established in 1903, is one of the oldest independent opticians serving the professional community in the City of London.
Reach Out & Read Colorado prepares the state’s youngest children to succeed in school by partnering with doctors to prescribe books and encourage families to read together.
Salvation Army reduces cost per donor by 16% an award–winning, multi-media campaign
A Singapore-based low-cost airline Scoot had discovered that another budget airline had adopted very similar branding and advertising to theirs, from the font, the colours, to the tone of voice and even to the illustrations used in Scoot ads.
Every day, billions of dollars in old banknotes were destroyed by the world's major banks and turned into waste. The idea was to salvage some of that waste and make it valuable again.
Direct mail and AR support donations
The office products company, Staples operates in every Canadian province and is one of the country’s leading supplier of office supplies, technology, furniture and business services.
Dimensional mail strengthens an environmental campaign
Already dominating nearly half of the game engine market, Unity was looking to expand its customer base and product offering beyond the gaming world.
For the Slovak multichannel ad agency Zaraguza, the goal was to fortify the relationship with clients just before Christmas.
