The more knowledgeable and successful clients are with a particular media channel the better – both for their business as well as for the long-term profitability of the media owner. This is why Austria Post invested in preparing a complete info package regarding direct marketing.
The package, called Direct Marketing Toolbox (DM Toolbox) is an extensive information database on the theory and practice of direct and online marketing. It enables small and medium enterprises with little to no marketing expertise to get up to speed with the latest trends, requirements and best practices in cross-channel direct marketing. The DM Toolbox consists of four main elements: a dedicated webpage dm-toolbox.at, a physical box that contains a brochure on how to access and use the online portal and various discount vouchers from Austrian direct marketing service providers.
The online knowledge base is divided into three main parts:
- Extensive know-how
This includes know-how on how to plan a direct marketing campaign, choose target group and develop a campaign strategy. It also covers designing the direct mail pieces, format choices and address management. Documents from industry experts such as the Austrian Dialog Marketing Association are available for download to facilitate the preparation of a successful campaign.
- Practical information
This includes planning a direct marketing campaign and preparing the campaign briefing for agency, graphic designer and copywriter. Next sections are dedicated to designing the campaign elements and measuring the results. Templates are available for download to facilitate the production of these campaign documents. A list of 25 case studies is also available for users to view and use as best practice.
- Marketplace
This section links the user directly with experts from all areas of direct marketing and provides additional comprehensive expertise on the following subjects:
- Advertising material and mailing production
- Website creation
- Newsletter marketing
- Online marketing
- Concept and adformat tests
- Further developments and seminars
- Address verification
- Mailing Manager
The key strengths of the DM-Toolbox are:
- User-friendly, actionable insights from the industry thought leaders
- Practical templates for quotation, sales letters, direct mailings
- Attractive discount coupons on the services covered with a total value of €1,000
- Redeeming at least two vouchers offsets the purchase price of the DM-Toolbox (€79)
The DM-Toolbox website - dm-toolbox.at
The DM-Toolbox purchase page - post.at