Industry Experts Gather to Discuss Direct Marketing Strategy

15 & 16 June, Brussels

Sixteen top marketing executives from IPC member postal operators and their subsidiaries gathered for the fourth direct mail forum on June 15 and 16 at the International Post Corporation headquarters in Brussels.

IPC presented findings from qualitative research conducted in four European countries. The study surveyed challenges for postal customers managing direct marketing, perceptions in the use of direct mail and the trends in combining direct mail and online channels. More ...