IPC’s mission is for our members to recognise us as the natural partner and industry organisation for improving service quality, promoting cooperation and interoperability, and for providing informed analysis on the postal and adjacent markets.

Industry Experts Gather to Discuss Direct Marketing Strategy

15 & 16 June, Brussels

Sixteen top marketing executives from IPC member postal operators and their subsidiaries gathered for the fourth direct mail forum on June 15 and 16 at the International Post Corporation headquarters in Brussels.

IPC presented findings from qualitative research conducted in four European countries. The study surveyed challenges for postal customers managing direct marketing, perceptions in the use of direct mail and the trends in combining direct mail and online channels. More ...

IPC Annual Conference - Shop@Home

Shop@Home Conference Video
IPC's Annual Conference, Shop@Home, focused on growth opportunities in the parcel market as a result of anywhere, anytime, anything internet shopping, and featured guest CEOs John Donahoe of eBay, Hiroshi Mikatani of Rakuten and Steve Rosenblum of Pixmania. IPC Members can log in and view videos of the full conference procedings here.