How does it work?

The Cross-border E-commerce Shopper Survey 2024 was conducted with a total online sample of 31,000 consumers. The target group is frequent cross-border online shoppers, who have made a cross-border online purchase in the last year. In this year’s survey, IPC also included a set of questions to understand both current and future expected changes in online shopping and the various impacts of the 'cost of living' crisis.

The field work took place in September 2024 in 37 countries: Australia, Austria, Belgium, Canada, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, Japan, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, the UK and the USA.

    • Frequency of online shopping & reasons for purchasing cross-border
    • Details of most recent cross-border online purchase, including…
      • Country and website of most recent purchase
      • Category, weight and value of goods purchased
      • Parcel packaging and recycling
      • Delivery cost and time
      • Delivery location by consumer segments
      • Parcel tracking, signature and delivery provider
      • Customs and returns
      • Satisfaction with multiple delivery elements for the post, courier and Amazon
      • Net Promoter Score
    • Consumer preferences related to e-commerce and delivery
      • Delivery preferences
      • Returns preference
      • Sustainable packaging and delivery
      • Reusable packaging preferences
      • Impact of cost of living crisis on e-commerce 

Benefits

    • A public version with the key findings from the 2024 survey (publish date: 9 January 2025).
    • A country-specific report containing graphs and analysis for all questions in the survey, along with comparisons to all the other participating countries. (members only).
    • A report comparing each country’s results to the average along with an analysis at country level (members only).
    • Major economies of scale through centralised research commissioned, managed, analysed and reported by IPC based on common methodology and questionnaire translated into the local language by the participating postal operator.

Members can access the country reports as well as the overall report below

Access to the research findings is restricted to IPC members. To access the reports below, please log in to our extranet via the 'Login' box in the top-right corner of this page. If you do not have an account yet, please register here. Should you have any issues logging into your account, registering or accessing the documents, please contact us at [email protected].