The IPC cross-border e-commerce shopper survey looks into the delivery preferences and experiences of frequent cross-border online shoppers.

Comprehensive analysis of e-commerce consumer trends and preferences

The Cross-border E-commerce Shopper Survey is conducted with an online sample of around 33,000 global consumers with approximately 1,000 in each country (depending on population). The target group are frequent cross-border online shoppers, who have bought physical goods online at least once in the last three months and who have made a cross-border online purchase in the last year. The target group is determined by quotas based on the age and gender profiles of the online population per country. 

The 2018 Cross-border E-commerce Shopper Survey took place in 41 countries: Austria, Australia, Belgium, Brazil, Canada, China, Cyprus, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, India, Indonesia, Italy, Japan, Latvia, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Philippines, Portugal, Russia, Saudi Arabia, Singapore, Slovenia, South Korea, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the United States.

Watch our videos

We created a few videos highlighting the results of some of the key topics covered in the report, including the frequency of online shopping, which countries consumers had bought from in the past year, device preferences when shopping cross-border, payment option preferences when shopping cross-border and the importance of tracking events for cross-border delivery.


Public version available

A public version with the key findings from the 2018 survey is available.

Member-only reports with extensive analysis

  • A country-specific report containing graphs and analysis for all questions in the survey, along with comparisons to all the other participating countries
  • A report comparing each country’s results to the average along with an analysis at country level
  • Major economies of scale through centralised research commissioned, managed, analysed and reported by IPC based on common methodology and questionnaire translated into local language by the participating postal operator.

Access to the research findings is restricted to IPC members. To access the reports below, please visit this page.