The IPC Cross-border E-commerce Shopper Survey looks into the delivery preferences and experiences of frequent cross-border online shoppers.

Comprehensive analysis of e-commerce consumer trends and preferences

The IPC Cross-border E-commerce Shopper Survey provides a comprehensive analysis of the global trends and drivers shaping cross-border e-commerce from the perspective of online consumers. The aim is to inform postal operators of changing customer needs so that they can take informed decisions with regard to their international product portfolio and delivery service specifications.

The Cross-border E-commerce Shopper Survey is conducted yearly with a total online sample of about 30,000 consumers in over 30 markets worldwide. The target group is frequent cross-border online shoppers, who have made a cross-border online purchase in the last year.
 
Key topics include:
 
  • Frequency of online shopping & reasons for purchasing cross-border
  • Details of most recent cross-border online purchase, including…
    • Country and website of most recent purchase
    • Category, weight and value of goods purchased
    • Parcel packaging and recycling
    • Delivery cost and time
    • Delivery location by consumer segments
    • Parcel tracking, signature and delivery provider
    • Customs and returns
    • Satisfaction with multiple delivery elements for the post, courier and Amazon
    • Net Promoter Score
  • Consumer preferences related to e-commerce and delivery
    • Delivery preferences
    • Returns preference
    • Sustainable packaging and delivery
    • Reusable packaging preferences
    • Impact of cost of living crisis on e-commerce 
Benefits:
  • A public version with the key findings (publish early January.
  • A country-specific report containing graphs and analysis for all questions in the survey, along with comparisons to all the other participating countries. (members only).
  • A report comparing each country’s results to the average along with an analysis at country level (members only).
  • Major economies of scale through centralised research commissioned, managed, analysed and reported by IPC based on common methodology and questionnaire translated into the local language by the participating postal operator.