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How does it work?
The Cross-border E-commerce Shopper Survey 2025 was conducted with a total online sample of 30,970 consumers. The target group is frequent cross-border online shoppers, who have made a cross-border online purchase in the last year. In this year’s survey, IPC also included a set of questions to understand the use and preference for OOH solutions, C2C e-commerce, and both current and future expected changes in online shopping.
The field work took place in September 2025 in 37 countries and its key topics included:
Frequency of online shopping & reasons for purchasing cross-border
Details of most recent cross-border online purchase, including…
Country and website of most recent purchase
Category, weight and value of goods purchased
Parcel packaging and recycling
Delivery cost and time
Delivery location by consumer segments
Parcel tracking, signature and delivery provider
Customs and returns
Satisfaction with multiple delivery elements for the post, courier and Amazon
OOH delivery use, means of pick-up and dwell time
Net Promoter Score
Consumer preferences related to e-commerce and delivery
Delivery place preferences including OOH
C2C shopping preferences, reasons behind and
Returns preference
Sustainable packaging and delivery
Reusable packaging preferences
Impact of cost of living crisis on e-commerce
Benefits
- A public version with the key findings from the 2025 survey (publish date: early January 2026).
- A country-specific report containing graphs and analysis for all questions in the survey, along with comparisons to all the other participating countries. (members only).
- A report comparing each country’s results to the average along with an analysis at country level (members only).
Members can access the country reports as well as the overall report below
Access to the research findings is restricted to IPC members. To access the reports below, please log in to our extranet via the 'Login' box in the top-right corner of this page. If you do not have an account yet, please register here. Should you have any issues logging into your account, registering or accessing the documents, please contact us at [email protected].