Advertising's secret weapon is direct mail

In this month’s special dossier, IPC focuses on why direct mail is advertising's secret weapon. This dossier marks the occasion of the 2016 update of the IPC Direct Mail Guide, aimed at helping marketers prepare successful mailings as part of cross-channel marketing campaigns.


dmguide2016

Direct Mail Guide 2016

The IPC Direct Mail Guide provides an industry-wide overview of mail advertising, its advantages and ways to leverage it for best results. The publication was created in collaboration with IPC members and is publically available.

mf2016-thumb

Market Flash – 28 April 2016

This is the latest issue of Market Flash, IPC’s bi-weekly newsletter providing a comprehensive look at new developments emerging in international postal industry. This issue includes the quarterly edition of the Direct Marketing Special.

IPC Drivers' Challenge 2016

On 16 and 17 November 2016, IPC is organising the fourth edition of the IPC Drivers’ Challenge, this time hosted by our colleagues of bpost. The eco-driving event will take place at the legendary the Spa-Francorchamps Formula 1 track in Belgium.

rf2016-thumb

Regulatory Flash 107 – April 2016

IPC Regulatory Flash is a monthly newsletter providing a comprehensive look at new developments emerging in international regulatory affairs. It is sent exclusively to participating IPC member posts.