This forum provided a follow-up on the research needs identified by the first direct mail forum in 2007.

It highlighted further strategic issues, namely, business-to-business mail, “Do Not Mail” , volume trends, unaddressed mail, and fragmentation; and discussed the present and future environmental agenda for direct mail in the context of how a collaborative, industry approach can provide a way forward.

IPC Senior Executive Forums are exclusive events in which top postal executives have an international forum to meet, share viewpoints, and exchange opinions. The objective is to gain strategic insights from a peer group of experts.

 

IPC Senior Executive Forum on Direct Mail, Brussels, April 2008

This forum provided a follow-up on the research needs identified by the first direct mail forum in 2007.

It highlighted further strategic issues, namely, business-to-business mail, “Do Not Mail” , volume trends, unaddressed mail, and fragmentation; and discussed the present and future environmental agenda for direct mail in the context of how a collaborative, industry approach can provide a way forward.