This forum focused on the increasing importance of big data and omni-channel marketing and the impact that these trends are having on direct marketing. External speakers included PwC on the way customers interact with organisations, Young & Rubicam on the Association for Data Driven Marketing & Advertising on multichannel direct marketing, and Young & Rubicam on the digital world study and the implications for postal operators.
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* The presentations and summary from this Forum are available to IPC members who either participated in this Forum, or who have subscribed to the full programme of IPC Senior Executive Events in 2013.
ContactMark Harrison, Head of Markets
International Post Corporation