This symposium in Stanford, USA was for executives to learn how the latest trends and technologies are changing the electronic commerce landscape.
Global e-Commerce continues to grow at a double-digit pace. Online and multichannel retailers have access to a wealth of information. Companies are using this data to better understand customer habits and needs, identify markets and personalise messaging.
On the first day of the symposium, we held an executive roundtable which explored the continued evolution of data-driven marketing in e-Commerce. This executive roundtable discussed the challenges and opportunities associated with using data-driven marketing.
The second day saw a discussion on a range of topics, such as new information and communication technologies, ‘Big Data’ and experimentation techniques, and the changing path to purchase.
The third day included a series of sessions, which focused on the digitised supply chain, how it could impact the way businesses run their supply chains, and the values that they could create.
To access the meeting presentations and pictures, please log in to our extranet via the 'Access MyIPC' box in the top-right corner of this page. If you do not have an account yet, please register here. Should you have any issues logging into your account, registering or accessing the documents, please contact us at [email protected].