IN THIS ISSUE
TOP STORY USPS creates new e-Commerce promotional tool ■ AMERICAS FedEx Office meets evolving customer needs with expanded print capabilities ■ New players will heat up competition in fast-growing e-Commerce logistics market, report says ■ Amazon’s Prime Day is the biggest day ever ■ ASIA PACIFIC DHL Supply Chain launches customisable delivery portfolio in Japan ■ China Post signs agreement with Lazada on cross-border logistics ■ EUROPE DHL supports Transsion Holdings rapid expansion into emerging markets ■ Customers get informed about received items by SMS messages ■ Hermes UK wins 4-year extension for 1m parcel contract
IN THE DIRECT MARKETING SPECIAL
FEATURE Young voters pay close attention to direct mail ■ NEWS Marketing to Millennials ■ Digital power brands turn to direct mail ■ Combining digital efforts with direct mail ■ All the tools for planning, implementing and monitoring a successful Direct Marketing campaigns in one package- DM toolbox from Austria Post ■ Royal Mail launches swapshots ■ RESEARCH Stages of mail ■ US digital and direct mail investment grew in Q4 of 2015
