A step-by-step guide to successful cross-channel direct mail campaigns for marketers.
Traditional marketing channels have been shaken up, but not necessarily supplanted by digital media, and today direct mail is a complimentary rather than a competing medium. Marketers who started their careers in the past ten years are familiar with online and social marketing but less so with direct mail. This guide is aimed at helping marketers prepare successful mailings as part of cross-channel campaigns to increase response rates and deliver on their objectives.
The marketing sector continues to evolve and new innovative campaigns are launched every week, which is why we decided to produce an update of this guide. With additional sections on technology and campaign measurement and updated case studies selection, this update provides new insights into the trends in direct marketing.