Log in
Access your profile and member-only content
The consistent message drawn from the 2011 SEF (20-21 September 2011) is that direct mail is in transition, becoming a complimentary media to online. Empowered by innovative technology and supported by high-quality data, it acts as the vehicle for delivering enriched and interactive customer experiences that can bring people into the digital space and engage in one-to-one dialogues both offline and online.
IPC Senior Executive Forums are exclusive events in which top postal executives have an international platform to meet, share viewpoints and exchange opinions so that they can strategic insights from a peer group of experts.
SEF on Media Services and the Consumer in 2020
The consistent message drawn from the 2011 SEF (20-21 September 2011) is that direct mail is in transition, becoming a complimentary media to online. Empowered by innovative technology and supported by high-quality data, it acts as the vehicle for delivering enriched and interactive customer experiences that can bring people into the digital space and engage in one-to-one dialogues both offline and online. The perception and image of direct mail needs to change and evolve from old fashioned to dynamic, from inactive to inter-active, from mass to premium, from expensive to added value in one-to-one communication.
Presentations:
- IPC Senior Executive Forum on Media Services and the Consumer in 2020 :Jane Dyer, IPC Director Markets & Communication; Mark Harrison, IPC Head of Markets; Angela Cox, IPC Manager of Market Research
- Vision 2020: What will change for mail? : Tanguy Biart, Business Unit Manager Mail and Press, bpost
- Technology and Innovation: A DM Postal Survival Guide: Laurene Cihosky, Senior Vice-President, Direct Marketing, Advertising & Publishing Business, Canada Post
- Physical dialog marketing: market challenges/strategy approaches: Jurgen Hofmann, Vice President, Deutsche Post DHL
- Communication investments, media mix, relevance of Direct Mail in today’s environment: An industry perspective: Valentina Carnevali, Secretary General, Direct Marketing Association
- Innovation in Direct Marketing: Delphine Desgurse, Head of Marketing Intelligence and Strategic Planning, Le Groupe La Poste
- The Cloud Driven Consumer: Current MIT Research: Professor Glen Urban of the MIT Center for Digital Business
- 1:1 Marketing and CRM: Arild Horsberg, CEO, Bring Dialog Norge AS, Norway Post
- Direct Marketing Evolution: Robert Rosa, Marketing Manager, P&T Luxembourg
- IPC meeting DM: Sander de Bakker, Manager Media Services, PostNL
- Digital Innovation and Direct Mail : Giles Finnemore, Royal Mail
- UPU innovation initiatives: Raquel Ferrari, Programme Manager, Direct Mail and Stakeholder Relations, UPU
- Technology & Innovation: Opportunities for Direct Marketing: Thomas J. Foti, Manager, Marketing Mail, USPS