The ambition: to make recirculation easier than disposal. The solution: Postmen pick up parcels from the sender’s letterbox – quick, cheap and easy.

Activities

The Recollection Strap was first introduced in 2019 as part of the “Recycling at home” Service: It allowed consumers to deposit sealed bags with empty Nespresso coffee capsules in their mailbox, which were picked up by the mailman on his next distribution tour. The strap alerted him on sight to check the mailbox and pick up the bag. The solution works in synergy with the Post delivery process, which makes it economically attractive for the sender. At the same time, it is highly convenient for consumers since it can be used anytime with no need for a spe-cific pick-up order. Soon enough, the concept proved reliable and attractive enough to transfer to other use cases and customers. It has since become a standard service module for sender clients to improve customer convenience and satisfaction. The regularly picked-up goods include old Routers and TV Boxes, library books and empty CO2-Cylinders. With Re-Commerce on the rise, secondhand platforms are a booming new customer
segment.

Result & Impact

The recollection strap is used both by startups and industry leaders. They generated 1.5 million pickups in 2024 - in full synergy, without extra trips. The solution helped establish circular concepts in the mass market and lives up to its vision: Make recirculation easier than disposal.