Strategic Perspectives archive

This paper sets out to examine best practice in e-commerce websites.

This paper sets out to examine specifically the issues, options and innovations in consumer online shopping payment options (e-payments), for both domestic and crossborder transactions.

This issue of Strategic Insights looks at the marketing domains covered by social media marketing and mobile marketing, defines the concepts and focuses on what’s new in both worlds. We also look at the results of social media marketing and mobile marketing campaigns, how they are measured and how t

In recent years, electronic postal innovation has encompassed the development of services, such as hybrid mail, using new technologies to enhance traditional postal activities and improving efficiency and convenience for the customer.

This issue of Strategic Perspectives shares insights into the strategies adopted by key postal operators in Asia in order to support and grow Direct Mail.

This IPC Strategic Perspective focuses on electrical vehicle development and how the advent of this alternative to fossil fuel powered transportation can have an impact on the escalating emissions, global warming and adverse health effects we are experiencing with the increase in road transport.

This issue of Strategic Perspectives discusses the opportunities an economic crisis can create for DirectMail. Direct Mail will become a more highly targeted, data-driven advertising medium with a great value for the advertising world. There has been a drop in Direct Mail volume and spend as a resul

This Strategic Perspectives introduces the IPC Direct Marketing Intelligence project, which strives to assess and understand the value of direct marketing activities and direct mail as part of overall marketing and communication strategies.

This issue of Strategic Perspectives will present an overview of what some of IPC’s member are doing with regards to alternative fuel vehicles. Further, it will highlight the different technologies that are being currently tested in other industries for power generation while reducing CO2 emissions.

This Strategic Perspectives presents several case studies of successful B2B direct mail initiatives at Royal Mail, Canada Post, An Post, and ELTA.

This issue of Strategic Perspectives gives an overview on buildings that are sensitive to the environment, consider the well being of employees, and provide economic benefits to the company.