International Post Corporation held an Executive Workshop on Market Insights, which took place at the IPC headquarters in Brussels on 27 and 28 September 2016. The workshop looked at e-Commerce market needs and competitor analysis.
IPC organised a Market Insights Executive Workshop on e-commerce market needs and competitor analysis on 27-28 September. The workshop was attended by market research experts from eleven postal operators. The group discussed how to maximise the value of the 2016 IPC Cross-Border e-commerce Shopper Survey and identified further areas of research to develop with IPC as collective projects to benefit from economies of scale.
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Mark Harrison, Head of Markets
International Post Corporation