Targeting marketing executives, this forum focused on how postal operators can reduce the rate of decline in physical transactional mail and explored how transactional mail can be promoted against a background of electronic substitution. In particular, the forum discussed how the benefits of physical transactional mail can outweigh the perceived process cost savings through electronic invoices. The objective of the event was to share research and insights in regard to customer and sender requirements.
ContactMark Harrison, Head of Markets
International Post Corporation