This page contains an up-to-date library of Direct Marketing-related market reports and case studies with restricted access to IPC members. IPC will identify the latest direct marketing studies and case studies from key global markets, as well as share the information from IPC paid subscriptions to two leading global marketing associations.
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This report looks at how advertising mail flows after it’s delivered. It also measures emotional and neuro-scientific aspects of this physical medium. The key learning - mail is powerful.