The new “Beyond Shipping” campaign was inspired by a nationwide research effort that revealed small business owners know The UPS Store takes care of shipping, but were surprised to discover the extensive range of business services the locally owned and operated locations offer. Lighthearted and humorous, the fully integrated campaign features fast-paced commercials and videos showcasing the breadth of existing services available at The UPS Store as every “ing” a small business owner might need. They are set in fun, everyday places and situations such as the grocery store, a first date, an office party and even on a roller coaster…whoohoo!
“When you own a business, you have a lot of responsibilities. With our breadth of services, our locations save time for business owners by offering what they need in one place,” said Michelle Van Slyke, senior vice president of sales and marketing. “We understand the challenges small business owners face and they are looking for a resource they can rely on. With our new campaign, we put it all out there, we are deliberately listing out the services offered to share that we provide so much more than just shipping”
With over 4,700 The UPS Store locations across the United States, this multichannel campaign is focused on increasing raving fans that will use every “ing” offered from coast to coast.