The IPC Cross-border E-commerce Shopper Survey 2019 provides a comprehensive analysis of the global trends and drivers shaping cross-border e-commerce from the perspective of online consumers. The aim is to inform postal operators of changing customer needs so that they can take informed decisions with regard to their international product portfolio and delivery service specifications.

How does it work?


The Cross-border E-commerce Shopper Survey 2019 was conducted with a total online sample of 35,737 consumers with approximately 1,000 in each country (depending on population). The target group is frequent cross-border online shoppers, who have made a cross-border online purchase in the last year. The target group is determined by quotas based on the age and gender profiles of the online population per country.

The 2019 Cross-border E-commerce Shopper Survey took place in 41 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, Turkey, the UK and the USA.


The study covers the following:

  • Frequency of online shopping & reasons for purchasing cross-border
  • Details of most recent cross-border online purchase, including…
    • Country and website of most recent purchase
    • Category, weight and value of goods purchased
    • Parcel packaging and recycling
    • Delivery cost
    • Parcel tracking, signature and delivery provider
    • Customs and returns
    • Satisfaction with multiple delivery elements and Net Promoter Score
  • Consumer delivery preferences…
    • E-commerce and direct mail
    • Attitudes to delivery speed and other delivery elements
    • Device preferences and payment option preferences
    • Delivery location usage and preference
    • Sustainable packaging and delivery


  • A public version with the key findings from the 2019 survey is available.
  • A country-specific report containing graphs and analysis for all questions in the survey, along with comparisons to all the other participating countries. For members only.
  • A report comparing each country’s results to the average along with an analysis at country level. For members only.
  • Major economies of scale through centralised research commissioned, managed, analysed and reported by IPC based on common methodology and questionnaire translated into the local language by the participating postal operator.

Members can access the country reports as well as the overall report below

Access to the research findings is restricted to IPC members. To access the reports below, please log in to our extranet via the 'Login' box in the top-right corner of this page. If you do not have an account yet, please register here. Should you have any issues logging into your account, registering or accessing the documents, please contact us at [email protected].