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Find out what's behind a great direct mail campaign with the focus on data, offer and creative execution.
There are different ways to use direct mail along with digital marketing channels, and your decisions will be based on the needs of your business.
Check out some of the formats you can choose from when designing a direct mail campaign.
Programmatic DM uses the integration of technology on your website to identify your customer’s online behaviour. This feature enables you to...
Read summaries of recent research supporting the effectiveness of advertising mail in leading global markets.
A quick visual guide to why direct mail advertising is still one of the preferred and effective advertising channels.
Find out which case studies were featured in this year's edition of the guide. They will make you want to use direct mail even more.