The IPC Direct Marketing Guide is a comprehensive overview of recent research results and case studies from posts around direct mail + other channels. Its objectives are to showcase:

  • how postal operators are utilising new technologies to enhance the impact and measurability of mail advertising campaigns
  • the digitally enhanced mail products such as programmatic DM
  • how AI/machine learning can be used to gain more efficiency in every channel including direct mail 
  • what postal operators are doing to combine mail advertising and other advertising channels
  • the non-traditional advertising channels that postal operators entered either by acquisitions or by organic growth