The UK Subscription Box Boom report is based on research by GlobalData, commissioned by Royal Mail, looks at the current state of play for subscription box sector, the growth opportunities and why getting the ‘delivery’ part right is crucial for success.

The UK subscription box market is forecast to grow by 72% by 2022 and the market is forecast to be valued at £1bn (€1.1bn) by 2022, compared to £583m (€648m) estimated spend in 2017. Getting the delivery right, especially with long working hours and commute nowadays, is hard. But it’s crucial for success as the convenience of delivery of such a subscription box reflects on the appeal of this business model as a whole.

Food & drink, for example, is a category which does not obviously lend itself to letterbox delivery, but the success of market leading brands, such as Graze in managing to provide a convenient letterbox service for its popular snacks, is prompting other brands to follow suit. Taking this one step further, start-up subscription company, Garcon Wines, has even pioneered a flattened 750ml wine bottle that can fit through a letterbox, potentially revolutionising wine delivery and opening it up to new audiences.


This report was also supplemented with a 6-episode podcast series by Royal Mail.