Knowledge Centre

IPC’s programmes help postal operators defend existing businesses and expand into growth areas. IPC offers its members insight into market and regulatory developments and provides a framework for networking and knowledge sharing. Our sustainability programme aims to reduce the postal sector’s contribution to greenhouse gas emissions.

 

Direct marketing is a key focus area for IPC in defending the core business of postal operators. To support this business, IPC provides research, analysis, case studies and a direct marketing online community for postal professionals.

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Direct Mail Guide 2016

The IPC Direct Mail Guide provides an industry-wide overview of mail advertising, its advantages and ways to leverage it for best results. The publication was created in collaboration with IPC members and is publically available.

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Research and analysis

In the area of direct marketing, IPC provides research and benchmark analysis on the market and an extensive collection of cross-channel case studies.
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Case studies

Get inspiration from the best integrated direct marketing case studies from around the world and across industries.