Direct marketing is a key focus area for IPC in defending the core business of postal operators. To support this business, IPC provides research, analysis, case studies and a direct marketing online community for postal professionals.
This page contains an up-to-date library of Direct Marketing-related market reports and case studies with restricted access to IPC members.
In the area of direct marketing, IPC provides research and benchmark analysis on the market and an extensive collection of cross-channel case studies.
The IPC Direct Mail Guide provides an industry-wide overview of mail advertising, its advantages and ways to leverage it for best results. The publication was created in collaboration with IPC members and is publically available.
Articles, interviews and latest developments on marketing in main global markets.
Get inspiration from the best integrated direct marketing case studies from around the world and across industries.
Infographic showing the effectiveness of direct mail in the modern media landscape.