DM articles

Articles, interviews and latest developments on marketing in main global markets.

Nov 2022: "Integrate direct mail into your omnichannel campaigns" – webinar by Lob

In this how-to webinar by Lob, the programmatic direct mail provider talks about reaching acquisition, retention, and pipeline business targets by creating a consistent customer journey across all touchpoints.

Nov 2021: Power of Print virtual seminar

Watch the recordings from 2021 Power of Print virtual seminar that took place early November.

Oct 2021: Greenwashing threatens the loss of over €0.3bn of value annually

If left unchallenged, greenwashing threatens the loss of £22.4 million of value annually for the paper, print and mailing industry in the UK, (€337 million in Europe - including the UK).

June 2021: Australia Post partners with MyPostcard – the world’s leading app for postcard design & printing

Australia Post has teamed up with MyPostcard so that consumers can send personalised postcards and greeting cards to help them stay connected with family and friends

March 2021: Key figures from the ‘Paper Reach’ survey by ACC, UBA, UMA and bpost media

The Paper Reach survey is an initiative that stems from the need for the Belgian market (agencies and advertisers) to gather solid, up to date, objective data on consumer attitudes and behaviour regarding letterbox mail.

May 2020: Postcard volumes stable even during lockdown - Interview with Oliver Kray, CEO of MyPostcard

IPC interviewed Oliver Kray, the CEO of MyPostcard. This interview covers a range of topics, including: postcard volumes and the business impact of the Coronavirus, the partnership with Deutsche Post DHL, the postcard service offering for business and the current print media challenges.

Adtitude - Consumer perception of advertising in Belgium

At the time when the consumer has an increasing need to control his environment, bpost media has started a study aimed at a better understanding of the consumers’ attitudes towards advertising and the avoidance techniques they use.

Digital brands increasingly use print

The use of print in multi-channel marketing by digital pure players has many recent examples, one of which was a print advert placed in a number of daily newspapers by Facebook, offering tips on how to spot fake news.

Asics wins Bronze Lion with interactive print ad

Asics - a Brazilian shoe manufacturer - helped consumers to choose the right shoe by showing three different types of feet and allowing consumers to compare their own feet with those three types.

World Vision Canada - Revising its direct mail “welcome pack”

Lead to action – the strengths of direct mail

When the objective is to expand e-commerce sales to new markets, a reliable address list and targeted direct mail campaign is sometimes all that is needed to drive traffic to an online store and trigger sales cross-border. In this article, we focus on three strengths of direct mail.

Trends in advertising media in 2017

With 2017 well underway, IPC has compiled a list of some of the main marketing trends to watch for this year.

Marketing to millennials

Millennials spend more time on the Internet and use mobile devices more than any other generation, however, they appreciate and value offline channels.

Elections - how direct mail helps deliver the win

It is the spark that can start voter action. Year after year, direct mail continues to prove itself as one of the most engaging and effective channels for winning campaigns.

The neuroscience of touch

Touch is the only sense that puts you in direct contact with your subject. In this video from Sappi, Dr. David Eagleman explains how essential the sense of touch is in modern communication.

2016 will be about direct mail driving e-Commerce businesses' ROMI

Interview with Jim Fitzgerald, Founder and CEO of Taradel, on the company’s role in the future of direct mail marketing.

8 tips for a winning direct mail sales letter

There are well tested components and techniques that are commonly utilised to lend the sales letter the power of influence to awake interest and sell.

Innovations in print

Great innovations in print do not have to be prohibitively expensive and reserved for the top-level advertisers. Our examples show that the biggest factor impeding advertisers’ speed of innovation is simply their creativity.

Data-driven marketing growth outpaces marketers’ new skills acquisition

Investment in data-driven marketing on the rise, however enhanced skill set is needed to take full advantage of the developments.