Insights into digital business

Postal operators have been trying to address the move to digital communication by launching applications such as hybrid mail, secure digital e-box, digital identities and other products and services. Much of this caused by the shift to digital communications from letter mail and by advertisers moving to online media.

IPC has worked with its members to study and develop new strategies to move into the digital sector. To that end, IPC has been working in close collaboration with the MIT Sloan School of Management’s Center for Digital Business in helping IPC members rise to the challenge of the digital marketplace.

db2The MIT Sloan School of Management’s Center for Digital Business was commissioned by IPC on behalf of its members to carry out research and publish a white paper on the role of postal operators in the provision of digital business. The paper, A Digital Postal Platform: Definitions and a Roadmap, was published in February 2012. 

The paper sets out and elaborates upon ten key recommendations that the authors suggest postal operators follow in order to take advantage of the opportunities provided by digital business and thrive in a digital business model. The research aims to answer two critical questions: whether a postal digital business model, equivalent to posts’ physical business model, exists, and if so, how it would work.

In addition, IPC has conducted an in-depth review of key postal electronic services, with specific focus on e-Box and electronic identity services. The results of this evaluation have been published in a series of presentations documenting electronic postal concepts and services, which are available to IPC members.

Business cases have been completed for E-Commerce, eBox, and Identity Services, in response to the Board’s request for IPC to explore opportunities to create customer value by collaborating on digital services. These cases were presented at the IPC Board in November 2010.